Email marketing and marketing automation

Email marketing

Despite the rise of other marketing tools, email marketing remains one of the most effective ways to inform, inspire, and convince people to take action. It's an excellent tool for promoting products, signing up for newsletters, or even attending events. By sending personalized and relevant content to specific target groups, businesses can increase their chances of success. At New Story, we work with a variety of email marketing tools, including:

• MailChimp
• Copernica
• Spotler
• ActiveCampaign
• Campaign Monitor

Marketing automation

For companies looking to streamline their marketing activities and add more personality to their campaigns, marketing automation is a great option. With automation tools, businesses can save time and send personalized messages to large groups of people. This can lead to increased lead generation and sales. At New Story, we work with a variety of marketing automation tools, including:

• HubSpot
• Microsoft Dynamics
• Intercom
• PipeDrive

Our approach

At New Story, we believe that the tool you use for email marketing and marketing automation is not as important as whether it meets your business objectives and can be easily learned by your organization. We focus on what you get out of the solution rather than what's in it. Whether you're a startup or a large company, we can help you set up and execute an effective email marketing and marketing automation strategy. We can provide training and resources for your team, or we can take on the entire burden ourselves.

How we increase impact of email marketing

As your business grows, it can be challenging to keep up with all your marketing activities. If you outsource your email marketing and automation strategy, you want to make sure that it's having the maximum impact. At New Story, we go beyond just having knowledge of the solutions you use. We focus on:

• Strategy: Creating a strategy that aligns with your business objectives.
• Targeted Solutions: Developing solutions that cater to the interests and needs of your ideal customer.
• Consistent Design: Ensuring that the design matches your brand identity.
• Clear Calls-to-Action: Creating calls-to-action that prompt your target audience to take action.
• Efficient Funnels: Embedding funnels logically into your organization.
• Monitoring and Optimization: Continuously improving campaigns and flows.

Our cross-functional top team is well-equipped to provide the expertise you need to improve your email marketing and marketing automation conversion rates.

Reporting results from email marketing

At New Story, we keep a close eye on the performance of your campaigns, so you don't have to. We monitor the data and send you a monthly report. But, for us, that's just the beginning. We want to have a conversation with you to discuss what's working and what could be improved. We can do this through a video call, or if you prefer, you're welcome to come by our office for a cup of coffee!

Start with email marketing and marketing automation

If you're interested in what we have to offer, please contact Maryse Barnhoorn at New Story. We'll work with you to create an effective approach that takes your business to the next level.