Google Search Ads (SEA)

Short and long term SEA strategies

New Story offers two types of SEA campaigns: short-term and long-term. Short-term campaigns run ads for a set period of time and then pause when the campaign ends. This is perfect for companies looking to test the waters before committing to a long-term advertising strategy. Long-term campaigns, on the other hand, run for an extended period of time, allowing you to gather predictive insight and utilize paid advertisements because you know they work.

Two kinds of SEA

Aside from Search Ads, you also have Shopping Ads. These ads feature specific product images and are typically used by e-commerce websites and webshops. You'll find them displayed prominently at the top of search results.

SEA is not SEO

It's important to note that SEA and SEO are two very different things. While SEA focuses on quick results via paid advertisements, SEO requires a longer lead time and focuses on optimizing your website and content to rank higher in search results organically - without paying for it directly.

Start with keyword research

To get started with SEA, you should always begin with keyword research. By understanding which keywords your target audience uses to find your products or services, you can ensure your ads are visible to the right people. After keyword research, it's essential to determine Key Performance Indicators (KPIs) together, providing clarity on what needs to be achieved and where the campaign focus should lie. At New Story, we manage and optimize campaigns by analyzing keyword performance, cost per click, and improving ad texts. These insights enable us to make immediate adjustments and ensure campaigns continue to perform.

How New Story maximizes impact

To get the most out of your SEA investment, you need more than just knowledge of the advertising platform. You need a comprehensive strategy that aligns with your business objectives and target group. Effective keywords that respond to customer searches, attractive ad texts that match your brand identity, clear call-to-actions that set your target group in motion, and efficient landing pages that drive your target group further in the sales funnel. At New Story, we have a cross-functional team that delivers these components to help maximize your SEA impact.

Reporting SEA results

At New Story, we continuously test and optimize the effects of search ads in Google and Bing to get the most out of your investment. We report and analyze key performance indicators, such as cost per click, conversions, cost per conversion, and return on ad spend (ROAS). Ideally, we interpret this data together via a video call.

Google Partner and member of DDA

New Story is a Google Partner and a member of the Dutch Digital Agencies (DDA) network, ensuring professional quality in achieving your online goals.

Ready to start with Search Ads in Google and Bing?

The process can be quicker than you think - often within a week! It all starts with a conversation about your brand, products, services, and ambitions. Contact Maryse Barnhoorn today to get started!