Search Engine Optimization (SEO)

SEO: Your inbound marketing weapon

Are you familiar with inbound marketing? It's a marketing strategy where companies create and share valuable content to attract potential customers and build trust. Unlike traditional advertising, inbound marketing focuses on creating a relationship with your customers. And SEO is the most powerful inbound marketing weapon you can wield.

Valuable content is key

If you want to improve your search engine rankings, don't just focus on your website's content - pay attention to technical optimization too. At New Story, our cross-functional team analyzes everything from indexability to structured data, user experience logic, and link building.

Optimize your customer journey

SEO not only helps you get found on search engines, but it also improves your customer journey. By attracting potential customers and guiding them through the different phases of the customer journey, you can increase conversions and customer satisfaction.

Sustainable growth with SEO

SEO is a powerful online marketing tactic, but it's not a quick fix. It's a sustainable investment that requires perseverance. It may take some time to see results, but once your content is properly optimized, it will continue to bring in traffic for a long time. Unlike paid advertising, SEO's accumulated search value doesn't wear off quickly.

If you're in a rush, you might want to try Search Ads instead!

Keeping up with Google

SEO requires constant attention because Google is always changing its algorithms and ranking factors. As an agency, we keep a finger on the pulse and know which optimizations are necessary. We continuously monitor keyword rankings and adjust them when necessary. SEO is a never-ending cat-and-mouse game that we're always up for playing to keep our clients findable online.

Start with an SEO audit

The first step to optimizing your website is an SEO audit. At New Story, we look at the most important keywords, including those of your competitors, as well as OnSite issues and possible technical problems.

Examples of onsite Issues

• Missing meta titles and descriptions
• Duplicate content
• Overuse or underuse of keywords
• Missing internal links
• Poor mobile display
• Bad website structure

Examples of technical problems

• Bugs in website code
• Incorrect URL structure
• Slow page loading times
• Misconfigured plugins

Fixing OnSite issues and technical problems are essential to a successful SEO strategy and high search result rankings. Based on the audit results, we develop an optimization strategy, make recommendations, and set realistic goals in line with your brand strategy.

Good content goes beyond just keywords

At New Story, we believe that good content is more than just using the right keywords. It's about creating content that people rely on and appreciate. When your visitors stay longer on your website, it signals to Google that your content is valuable, which can improve your ranking. That's why we offer not only technical SEO services, but also creative content creation services that read, look, and feel good. At New Story, we understand that good content is a building block that strengthens your brand.

Monthly report

We know you want to see results, and that's why we send monthly reports through a Google Datastudio dashboard. Our reports include an explanation of our findings, a description of the work we carried out in the past month, and focus points for the coming period. We prefer to discuss the report in detail during a video call, where we can provide additional explanations and ensure transparency.

Google Partner and Member of DDA 

As a Google Partner and member of DDA, the network of leading digital agencies in the Netherlands, we have proven expertise in achieving our customers' online goals. You can count on our professional quality to deliver sustainable results. 

Start today with SEO!

Ready to take your website's indexibility to the next level? Contact Maryse Barnhoorn of New Story today. Together, we'll work towards effective optimization and sustainable results.