More than meets the eye
Products and services can often be easily replicated in terms of functionality. If you don't add something extra, you'll end up in a price war. Luckily, there are ways to make your brand more valuable. Brand design is one important distinguishing factor. But it's more than just a quickly made logo, font, and color scheme. Good brand design reflects what your brand stands for on an emotional level. What's your brand all about? And how do you bring that to the forefront?
Brand design isn't a side gig
If you're a freelancer who only needs a business card and satisfied customers, you don't have to worry about brand design. But if you're a brand with digital ambitions and a growing online presence, you need to think carefully about your image and how it comes across online. You want customers to recognize you in the right way, and for your design to be consistent in every environment. Not just today, but tomorrow too.
From boundaries to freedom
A blank canvas might seem ideal for a designer to start with. But nothing could be further from the truth. Your brand design must align with your brand's ambitions and meet the expectations of your target audience. It should stand out from competitors and be embraced by your team. In fact, your team should understand it and be able to work with it. To achieve this, the designers at New Story need boundaries that we collect using Service Design methodology. Once the boundaries are clear, a relevant brand design emerges that can be implemented everywhere.
Expertises involved in Brand Design
Brand Design is a creative process that develops and executes both online and offline. That's why a multidisciplinary team of creatives is needed, such as Art Directors, UI/UX Designers, Front-end Designers, DTP specialists, Animators, Illustrators, and even Copywriters. Text can also evoke a feeling for your brand. Together, they translate your Brand Design into anything you can imagine. Think about:
- Design Systems
- Social Media
New Story is versatile but has a clear digital focus, especially when it comes to Brand Design. The digital landscape is now the stage for almost every brand. However, online design brings a lot of complexity. If you take a wrong turn, you'll end up paying the price sooner or later. That's why it's smart to have your identity designed Digital First. You guessed it, at New Story, you're in the right place. And for other forms of design too. If we don't create it ourselves, we'll do it together with our partners, while keeping a close eye on everything.
Let's get together and talk about your digital dreams. Whether it's over coffee with a view of the North Sea at New Story or at your place, we're up for it!