An introduction

YouTube video ads

New Story regularly utilizes YouTube Video Ads to increase visibility for clients. You can encounter them primarily on YouTube, but also on other websites that use the free YouTube player. This means that as an advertiser, you can achieve a broad reach by using YouTube Video Ads.

Example of youtube ad

Types of video ads and their purposes

Have you ever noticed that there are various types of YouTube Video Ads? There are a few that you may have come across. The most common types are In-stream Ads, Bumper Ads, and Discovery Ads.

In-stream ads
These are the ads that often appear before a YouTube video starts. You can skip them after five seconds if you want to. These ads are particularly useful for brand awareness because they reach a vast audience.
Bumper ads
These are short ads, up to six seconds, that you cannot skip. They are perfect for capturing the viewer's attention and can also help with brand awareness.
Discovery ads
You can find these in the search results on YouTube and on the homepage. They are particularly suitable for sales and can lead to increased traffic to your website. So, depending on what you want to achieve with your ads, you can choose from different types of Video Ads on YouTube.


Overall, YouTube Video Ads are affordable and effective compared to other online advertising options. The costs depend on various factors, such as the target audience and the type of ad you are using.

Example of YouTube bumper ad

Measuring the effectiveness of YouTube Ads

To measure the effectiveness of your YouTube Video Ads, New Story uses various metrics such as viewer counts, watch time, and conversion rates. By monitoring these metrics closely, we can optimize ads and improve results.

How New Story increases impact

As your business grows, it can be challenging to keep up with all marketing activities. But when you seek help, you want to ensure that your online ad's impact is maximized. So what do you need?

  • Strategy: that aligns with your business goals.
  • Audience-centric execution: videos that appeal to interests and needs.
  • Creative design: that fits your brand identity.
  • Clear call-to-actions: that encourage your audience to take action.
  • Efficient funnels: that are logically integrated into your organization.
  • Monitoring and optimization: to continually improve campaigns and flows.

Increase of impact requires a team of specialists who work well together. At New Story, we have all the expertise, systems and tools in place to ensure that your YouTube Video Ads will perform and convert to the max.


You can measure how a campaign is performing over a more extended period, smoothing out erratic circumstances. That's why at New Story, we share the campaign results monthly via a Google Datastudio dashboard through email. Preferably, we discuss via video call how to interpret the data best.

Let's talk about video ads!

Do you want to start with Youtube Video Ads and take your business to the next level? Contact Maryse Barnhoorn of New Story. Together we will ensure effective and impactful ads that reach your target audience and grow your business.

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