UI & UX Design

Two sides of the same coin

If you're looking to explore the world of digital design and development, understanding UI & UX is essential. Both concepts have a significant influence on how users interact with software, websites and applications - let's discover why they are such crucial elements in today’s tech landscape! In this piece we will outline what these two terms stand for; examine their interaction within projects; as well as highlight key focus areas that specialists must be aware of.

Picture of a design system

Defining UI & UX 

UI and UX are critical components in the design of any digital product or service. Together, they play a key role in creating a positive user experience. The goal of effective user experience design is to make it simple and accessible for users to find and understand the information or functionality they need, without experiencing frustration or confusion.

UI designers are responsible for creating the visual elements of an interface, such as buttons, menus, and animations that create an engaging and interactive environment for users. UX designers, on the other hand, focus on eliminating friction in the user flow and ensuring that the overall experience is positive for the user. This includes evaluating usability, accessibility and satisfaction levels. To create a truly effective user experience, both UI and UX expertise are essential.

Maintaining brand consistency

At New Story, we are committed to achieving excellence in our work. From the perspective of out overarching approach "Service Design" we aim to create a seamless user experience, which requires us to integrate user research and data analytics with business and brand goals. This approach helps us identify and solve problems in our designs. To streamline delivery and ensure consistency in brand representation, we make use of device-agnostic design systems. Depending on the project, we also convert visual components into HTML/CSS libraries such as Storybook.

Optimizing the customer journey

Narrowly collaborating with digital strategists and brand designers, our user experience team is dedicated to designing a smooth and seamless customer journey. We continuously gather valuable insights about user behavior to and improve the customer experience across different channels such as e-commerce websites, mobile applications, and marketing campaigns. In partnership with our performance engineers, we regularly optimize the product performance based on metrics like engagement time and revenue growth. UI & UX is responsible for monitoring and optimizing key performance indicators such as click-through rates, conversion rates, and bounce rates.

Products & Services    

Our UI & UX team provides you with comprehensive digital solutions, delivering a vast range of products and services, such as:

  • web page designs 
  • app designs 
  • wireframing 
  • prototyping 
  • storyboarding
  • design systems
  • user testing
  • card sorting
  • customer journey mapping
  • site mapping
  • flow chart mapping 
  • and many more

Learn more

Whatever your project needs, our team has got you covered. Reach out today for more information on how we can make your vision come alive!

Dig deeper?
Please reach out to:

Want to learn how we can help?
Check our expertise overview.