Mapping | Expertise

Get ready to navigate the branding landscape with mapping. We believe in the power of organized workshops and clear, concise postered reports to help you gather the insights and components you need to take your brand to new heights. With our help, your organization can quickly adopt the method of mapping. Before you know it, you'll be preaching the word of mapping, shouting: "There's a map for that!"

Collaborate for faster results

In today's fast-paced world, speed of innovation and a quick time to market are more critical than ever. To keep up with the constant changes, it's essential to align strategy, creativity, development, and marketing technology. This multidisciplinary approach is at the heart of our philosophy and work. Relevant insights must be readily accessible to all partners and subject to continuous scrutiny, and this is where New Story's mapping process comes into play.

Defining mapping

Mapping refers to the result of a collaborative workshop - a visual poster showcasing key insights. It's an agile alternative to traditional lengthy reporting, and in times of change, it's crucial to have a method for gaining and embedding new insights within your organization and making them accessible to relevant stakeholders. That's when mapping becomes a valuable tool.

Strategy is alive & kicking

Strategy defines your direction and foundation. When looking to improve your entire service, it's crucial to align various departments, roles, systems, tools, processes, and partners every day. That's why we view strategy as a never-ending process rather than a one-time outcome.

Micro strategies come together

There's no single, ultimate strategy. The modern strategy demands agility and consists of numerous micro strategies that interact to form a cohesive whole. Driven primarily by digitization, these micro strategies are continually changing, and that's why we've translated them into maps. This allows you to isolate insights and quickly update those that need attention.

Sharing knowledge is effortless

Maps are a product of high involvement and engagement, and contributors are invested and able to pass on the detailed context during team meetings. With operational value, regularly updating and sharing maps with relevant stakeholders will empower your organization and make onboarding new team members a breeze.

Contributing is Easy

Multidisciplinary participation is essential for mapping out a service and reaching a collaborative focus. That's why we've streamlined our workshops to be accessible to everyone, regardless of their expertise. Any partner can contribute and join in with ease.

Learn more

Mapping is a powerful tool for streamlining your brand strategy. If you're interested in learning more about how mapping can help you reach new heights with your brand, don't hesitate to reach out to us at New Story. Our team is ready to answer any questions you have and guide you through the process of mapping. Get in touch today and see for yourself the impact mapping can have on your brand.